Where I live, there is a great pet store www.ThePetFactor.net that sells our odor eliminator PureAyre…among other wonderful, healthy products for your pets. Michelle the owner is so great, she is really committed to “natural” foods, treats and other supplies for maintaining the healthiest lifestyle possible with your pet. Michelle has been learning more and more about the ”non-natural” properties in some of our everyday products that normally don’t think twice about. This month her customers are getting a gift from me: a FREE 4oz PureAyre travel size for their car, bathroom, pet bag, etc. It’s the perfect freshener (PureAyre freshens by eliminating, not masking with a chemical fragrance) for the air in the car, so it doesn’t smell like “wet dog”, like yesterday when I walked Sadie in the rain for an hour and a half, then got back to my car with a wet dog.
I want every Pet Factor customer to know about PureAyre, so they at least know about the only natural odor eliminator around themselves, their children and pets. As a child, I didn’t have that luxury. My mom used the typical Wizard, Glade, plug-ins, gels from Air Wick, etc. And today the “freshener” category is so much more crowded with products like Oust, Ozium, Febreze, and even products that are claiming to be green and eco-friendly. They may be a bit safer but not to the extent the claims and packaging design would lead one to believe. There is a new term in the retailer industry called “green-washing”. That is basically, when a company claims to have products that would lead a consumer to believe they’re safer and more natural than they really are. Because there are no regulations on household products, any company can put “Safe Around Children and Pets” then have massive amounts of Isoproponol as the third ingredient. This particular product has a Material Safety Data Sheet (MSDS) that lists liver and kidney abnormalities if a small child or animal ingests the product. This is the oldest, most well-known product in the pet industry (white bottle with red labeling). The original supplier for the product has this same MSDS under their own product sold as in the pet industry and in the natural products stores. Problem with Isoproponol in this product, is that the directions for this product (at least used to) advise to “saturate” then allow 2-weeks to dry. When an animals walks across the saturated carpet, gets it on their paws then grooms themselves, they’re actually ingesting the product. Not to mention a baby crawling across the floor where there was a pet accident treated with this product. All these odor eliminators for pet odors and stains from cat and dog urine, feces, vomit, etc., are not safe solutions, regardless of their packaging and claims! This is why we consumers need to get to the products’ MSDS, to see what hazardous product properties can result in, that we wouldn’t normally know about. But who has the time? Speaking of time, I’ve got to run! More soon!