What Does “Cruelty-Free” On A Product Label Mean?

I’m currently in the process of having PETA (People For the Ethical Treatment of Animals) www.PETA.org recognize PureAyre Odor Eliminator as a “cruelty-free” product for their members to become aware of.  Some folks don’t know what that term means…and my blog is primarily about education and awareness, not just sharing PureAyre.  Cruelty-free on our PureAyre product labels means we do not at all participate in animal testing in order to validate our product’s safety.  The practice of subjecting a defenseless animal to pain in order to determine how detrimental a product’s  chemicals will be to a person if exposed to them, is so inhumane!  There is something known as “in-vitro” testing, that can allow companies to change their practices around validating reactions to their chemical household products.  In vitro testing, by definition is: “A test performed in a lab setting rather than in a human or animal organism. The test may involve living tissue or cells, but takes place out of the body”.  If you don’t much about PETA you can visit their blog: http://blog.peta.org/ to learn more.  I have to warn you though, some of the material obtained and documented on their website is quite sad and uncomfortable…and true!  My motives in marketing PureAyre are all linked to the core mission to provide all consumers with a truly safe solution to all everyday odors: from cat and dog urine, to skunked dogs, non-animal odors such as cigarette smoke and mold & mildew odors, etc.  This mission is accomplished when someone proves PureAyre in their environment then shares it with someone they care about…who will switch to a truly safe product…because it works!  Not just green and eco-friendly, but the fact it does work!  No more masking agents, cover-up products, chemical air and fabric fresheners, just really powerful food-grade enzymes that break apart odors instantly!  No more need for products that claim to be “safe, non-toxic, natural” put out by companies practicing the art of green-washing that creates a false perception in the consumer’s mind of “natural” and friendly around people, pets and the planet!  Please look for cruelty free indications on products’ labels that advertise they do not animal test; and purchase those products.  Oh, and by the way: Happy New Year!

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