James Mitchell’s company manufactures PureAyre®, the strongest, yet safest odor eliminator product available today. He is passionate about clean air and pure products in part because he suffered from severe asthma and allergies as a child. James’ experiences growing up made him well aware of the harmful effects of the chemicals used in so many consumer products. PureAyre is a proprietary formula proven safe for people, pets and the planet. In fact, it’s 100% food-grade, so it’s safe to spray around and even directly on people and animals. With the rise of asthma & allergies, most people don’t realize that the fabric, carpet, pet, and air “fresheners” on grocery store shelves add to the problem because they use non-natural, chemical ingredients. Even worse, many contain phthalates (plasticizers) in an aerosol spray. James raises consumer awareness in the unregulated industry of household chemicals, linking indoor air quality, health issues and unhealthy consumer products and helping consumers make safer, healthier choices for them and their families. James offers his time for advice to anyone looking to make their home a safer and more eco-friendly environment for everyone.
